Optimize Your SWF Applications for Search Engines
Place SWF content in HTML source
In order for search engines to crawl and index important content that is contained within a SWF file or loaded by a SWF application from an external source, the content must be placed in the HTML source. If possible, utilize XSL to transform your XML source to create both the HTML and SWF content, embedding the text in the HTML source by using the noscript> method.
Here you put the SWF files content (text, links, images, and so on) into a tag that the browser will display if it finds that the user does not have JavaScript enabled (and therefore, could not see the SWF content):
noscript>
-- alternative SWF content -->
/noscript>
The benefit is that since this content is in the HTML source, the search engine can crawl this content and get what it needs to determine what the page is about
Create unique URLs for important sections
In order to be compliant with search best practices, you need each URL to have a unique title, H1, and body copy each of which would contain the keyword for which you want to rank. Establish your site map and wireframes; therefore, make sure to plan for this. Start with the directory/URL planning. Establish a 1:1 correlation between a Preferred Landing Page (PLP) and a keyword and what the SWF content requirements will be.
Give some real text to read
A common mistake is to use an image or a flattened symbol in your SWF application to display text or even creating text with ActionScript. Since Flash Player for Search Engines can read the contents within your SWF application, give it some real text to read and ensure that the same text is available in the HTML source.
Include image viewer and video player assets
With an image viewer or video player, you may have hundreds of thumbnail images that a user can click to see an expanded view of the image or video, along with supporting information such as links and descriptive text
For more information on how to optimize Your SWF Applications for search engines check the link below:
http://www.adobe.com/devnet/seo/articles/techniques_ria.html
In order for search engines to crawl and index important content that is contained within a SWF file or loaded by a SWF application from an external source, the content must be placed in the HTML source. If possible, utilize XSL to transform your XML source to create both the HTML and SWF content, embedding the text in the HTML source by using the noscript> method.
Here you put the SWF files content (text, links, images, and so on) into a tag that the browser will display if it finds that the user does not have JavaScript enabled (and therefore, could not see the SWF content):
noscript>
-- alternative SWF content -->
/noscript>
The benefit is that since this content is in the HTML source, the search engine can crawl this content and get what it needs to determine what the page is about
Create unique URLs for important sections
In order to be compliant with search best practices, you need each URL to have a unique title, H1, and body copy each of which would contain the keyword for which you want to rank. Establish your site map and wireframes; therefore, make sure to plan for this. Start with the directory/URL planning. Establish a 1:1 correlation between a Preferred Landing Page (PLP) and a keyword and what the SWF content requirements will be.
Give some real text to read
A common mistake is to use an image or a flattened symbol in your SWF application to display text or even creating text with ActionScript. Since Flash Player for Search Engines can read the contents within your SWF application, give it some real text to read and ensure that the same text is available in the HTML source.
Include image viewer and video player assets
With an image viewer or video player, you may have hundreds of thumbnail images that a user can click to see an expanded view of the image or video, along with supporting information such as links and descriptive text
For more information on how to optimize Your SWF Applications for search engines check the link below:
http://www.adobe.com/devnet/seo/articles/techniques_ria.html
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