Save Your Time Using Free SEO Tools

Here are list of Few Free SEO tools, you can try then and make your SEO related work easy and get the good results with less time spent on your website. Beneficial for both SEO experts and beginners.

Basic SEO health check and analysis

1. Website Grader by Hubspot –


Website.Grader.com is a free SEO tool that measures the marketing effectiveness potential of a website. It provides a score that incorporates elements such as website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

2. Content Duplication finder by Virante –

Virante's content duplication tool can diagnose common causes and effects of duplicate content penalties such as server headers, Google index issues and more.

3. Builtwith by Gary Brewer –

BuiltWith.com is a website analysis tool, providing technical analysis and SEO optimization information to assist in your website's SEO effectiveness.

4. Quarkbase –

Quarkbase.com
is the great way to find website information including social bookmarking stats, Alexa ranking, related sites and domain information.
Basic back link analysis

5. Yahoo Site Explorer is a fantastic tool for basic back link information, to view the most popular pages from any site and to dive into a comprehensive site map.

6. Google Browser by Touchgraph - TG Google Browser is a free Java application which you can use to explore the connections between related websites.

Basic on-page analysis

7. SEO Browser by Anduro Marketing and McAnerin International Inc –

SEO-Browser.com is a free tool which lets you see your website like a search engine sees it. Useful to find image with no alt text, to ensure drop downs are crawlable and much more.

8. Image Analyzer by Juicy Studio –

Image Analyzer
will highlight images without alt text, long image names and much more. Because image optimisation is essential for successful SEO, image analyzers are an absolute must.

9. Server Header Checker by SEO Consultants -

Server Header Checker allows you to analyze your non www homepage version and other pages to check that the server header is returning a 301 redirect response, 200 OK response etc.

10. Popuri by Xavier Larrea –

Popuri.us allows you to quickly check your link popularity across social bookmarking sites, Google Page Rank and much more.

Do share with me what kind of SEO tools you guys are using these days to get traffic on your respective websites or blogs.

Waiting for few comments !

Regards
Gary


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Keyword Tracking and Social Media Monitoring Tools

Google Alerts

Google Alerts is a web service to monitor specific keywords and automatically receive alerts on your Gmail inbox. After registering for a Google account (if you don't already own one), to create a new alert you just have to choose some search terms, set what you want to monitor (news, blogs, videos, groups, the Web, or all of those), when (once a day, once a week, as-it-happens) and choose a valid Gmail address. Google Alerts will then constantly track the Internet and send you notifications accordingly. No embeddable widget available for your site.

http://www.google.com/alerts



Technorati

Technorati is a blog search engine. You can use Technorati to search for blog posts, blog sites that matches your keywords of interest. To let your be indexed just register to the service and submit your URL. You can then publish a small widget on your site which shows your "authority", it is the number of blogs linking to your web site in the last six months. The higher the authority, the more your blog is involved in conversation around the Web. No trend monitoring or comparison features available.

http://technorati.com/


Bloglines

Bloglines is a social search engine that allows you to crawl the Web for mentions, blog posts, and RSS feeds. You can also track selected keywords over time, in a range from one to six months. Auto-updating notifications are available via RSS feed. If you register to the service, you can also access a customizable dashboard where you can compare sources you select for a quick overview over all your search results. No widgets available for your site.

http://www.bloglines.com/


Icerocket

Icerocket is a search engine that allows you to track the Web for mentions of your blog or your social profile. You can search the Web, blogs, videos, images, news, Twitter, and MySpace. You can compare the sources in the result page and access them via RSS feed. The sources can auto-update in a time range you decide. No embeddable widget available, but great feature that allows you to monitor trends on the web selecting a set of keywords and a range of time (from one to three months).

http://www.icerocket.com/


BlogPulse


BlogPulse is a complete solution for buzz tracking, blog searching and blog trends monitoring. You just have to choose a set of keywords and then you can monitor and track citations, referral links, and analyze the trends for a blog. BlogPulse indexes blogs, news, videos and then delivers your results via RSS feed. No embeddable widget available.

http://www.blogpulse.com/


FriendFeed Search


FriendFeed built-in search engine allows you to do ego-searching and buzz tracking among all the conversation created and followed by FriendFeed. Just register to the service, and type your keywords or choose the advanced search options to refine your search indicating if you want to track a specific user, site, language, or more. You can also follow the results stream via RSS feed, but it does not auto-update, so you cannot monitor searches over time automatically. No embeddable widget for your web / blog site.

http://friendfeed.com/search


Twitter Search


Twitter built-in search engine allows you to search tweets for specific keywords. The results page auto-updates to let you monitor your searches over time, even via RSS feed. You can also use the advanced search options to track tweets from a particular tweeter, a given language, hash tags, and more. Twitter search works only with Twitter and has no embeddable widget you can add to your site.

http://search.twitter.com/


UberVU


UberVU is a powerful social media monitoring tool that tracks the buzz allowing you to follow a conversation splintered off on multiple web sites, blog comments, or tweets very easily. Just paste any URL (or use the dedicated bookmarklet), and let UberVU aggregate all the conversations in a threaded stream of data which will automatically auto-updates over time. You can also request the UberVU API to have your readers monitor your social media presence directly from your own web site. No notification like e-mail or RSS feed available at the moment. UberVU is currently in private beta, but is expected to go public soon.

http://www.ubervu.com/



Social Mention


Social Mention is a web-based buzz tracking and social media monitoring tool to do ego-searching on the Internet. Social Mention allows you to track the Web, blogs, comments, microblogging services, Q&A pages, bookmarks, comments, events, images, news, videos and audio. To search, just type your name (or use the advanced options to refine your search), and the service will show you a customized search result page you can follow via RSS feed or download in CSV / Excel format. Social Mention also allows you to see what's your ranking inside social media by telling you how many times you're mentioned online and where. Search results do not auto-update, and no embeddable widgets for your web site is available.

http://www.socialmention.com/



Commentful


Commentful is a comment / follow-ups search engine. After registering for free to the service, you can search, track over time, and receive e-mail and RSS alerts whenever your keywords are mentioned on blogs, social media, forums, Digg, and a few other sources. No embeddable widget available for your site.

http://commentful.blogflux.com/


Trackur


Trackur is a social media monitoring tool that tracks the Web for your selected keywords over time. The service searches social media, news sites, blogs, videos, images, and many other sources. After registering to Trackur, you can search and access your results via RSS feed or set e-mail alerts to hit your inbox. You can also easily set the trend monitoring feature to track your keywords over time. No embeddable widget. Trackur offers a 14-days free trial, and then you can purchase one of the advanced pricing plans starting from $18/month (for individuals).

http://www.trackur.com/


Surchur


Surchur is a web-based service to do ego searching on the Web and track the buzz around yourself, your company, and your products. Surchur can search on social media, blog, pictures, products, video, and news. Your results can be syndicated and will auto-update each time there's something new. No embeddable widgets for your site, nor proper trend monitoring but you can access a "history" of the previous search on Surchur related to your topics of interest.

http://surchur.com/



EgoSurf


EgoSurf is a buzz tracking tool that monitors search engines, news sources, blog search engines, and social bookmarking sites. You just enter your name (or any keyword of your interest), a domain site, and EgoSurf crawls its sources to find mentions about you and your own blog / web site. EgoSurf can also take care of monitoring keyword trends over time, so you can easily take care of your online reputation ranking. You can access the results of your searches via RSS feed. No embeddable widget available for your site.

http://www.egosurf.org/


Samepoint


Samepoint is a conversational search engine that allows you to discover where and when someone is talking about you or your web site on the Web. Samepoint searches social media, news, bookmarks, wikis, Q&A pages, microblogging services, events, images, videos, and many other sources. You can subscribe to an auto-updating RSS feed of your results to follow your conversations more easily. No embeddable widget, nor trend monitoring feature available.

http://www.samepoint.com/



Addict-o-matic



Addict-o-matic is a buzz tracking tool that allows you to monitor conversation scattered around the Web. Addict-o-matic crawls news sources and major social media sites and delivers your results in separate modules for easy comparison between the sources. You can also personalize your page so that it matches your specific interests, by selecting the news sources yo want to search. No RSS feed to check your results, nor embeddable widget to add on your site. Trend monitoring over time is also missing at this stage of development of the service.

http://addictomatic.com/



ZoomInfo


ZoomInfo is a search engine that allows you to find people or companies easily. The service crawls the Web and collects information from different sources, then providing a social profile from the individual or company you were looking for. It is not clearly specified which news sources are used. Results are not syndicated via RSS feed, and no trend monitoring or embeddable widget are available.

http://www.zoominfo.com/


Keotag


Keotag is a social media monitoring tool that allows you to search on popular blog, social media, and news sources like Google, Yahoo!, Technorati, YouTube, Bloglines, Digg, Twitter, and many more. You can access your results via RSS feed or download an OPML file that contains all the feeds of the sources you searched. You can also embed a small button on your site to let people use Keotag for their online reputation searches. No trend monitoring feature available.

http://www.keotag.com/



BoardTracker


BoardTracker is a forum search engine that looks for your relevant keywords inside forums, and monitors their trend over time, so that you never miss an important conversation you want to join. After registering (free), you can search, set e-mail alerts or subscribe to RSS feeds of your results for easy access. New beta version expands the sources you can search to social media, news, videos, images, and more. No embeddable widget available.

http://www.boardtracker.com/


Talk Digger


Talk Digger is a search engine for conversations that take place anywhere on the Web. Unlike other similar services, Talk Digger asks you to search for URLs instead of keywords. The results will show all the sites that link to the URL you entered, separated by search engine. News sources monitored are Google, Technorati, MSN, Yahoo!, BlogDigger, and a few others. Results are conveniently delivered via RSS feed and auto-update over time. No embeddable widget is available from Talk Digger.

http://www.talkdigger.com/



MonitorThis


MonitorThis is a meta search engine that allows you to subscribe to 20 different search engine RSS feeds at the same time. Just enter your selected keyword to get a list of auto-updating RSS feeds in OPML format that you can read in your RSS reader. MonitorThis currently tracks a lot of sources, including: Google, Technorati, del.icio.us., MSN, Flickr, Icerocket, and many more. No embeddable widget available.

http://monitorthis.info/



Yahoo! Sideline


Sideline is an Adobe Air app from Yahoo! designed to help you in your social media monitoring job. Sideline tracks Twitter for mentions of your selected keywords and can also monitor your trends over time. Keywords can be selected depending on the tweeter, her attitude, and other criteria that allow you to refine your search. Your search results will auto-refresh as the Twitter timeline gets updated. No notifications or widget available.

http://sideline.yahoo.com/


Tinker


Tinker is a web-based buzz tracking service that you can use to check the Twitter timeline for keywords representing topics you want to monitor. Tinker "Event Streams" auto-update as new tweets are added, and can be easily tracked over time. Tinker also has an embeddable widget you can add to your web site to let your users know about the trends you are monitoring. Twittering directly from widget is also possible. No notifications via RSS or e-mail available.

http://tinker.com/


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New Feature In Google Images Search

Google developed a new feature in its image search. Now you can now sort the images according to your selected color. A very unique feature introduced by Google. I guess many of us knows that Google has submitted a patent regarding reading the images. Here reading means what actually image is in image, regardless of file name or alt tag.

Now we have more options for image optimization.

Here are the screen shots of this new feature in Google Images.

google image search

Showing image Search in Teal Color

google image engine

Showing image Search in Green Color

google image search


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Google's Search Lead Growing, Word Searches Getting Longer

Google’s share of the U.S. search market continues to grow according to Hitwise.

Google’s market share rose from 72.11% in February to 72.39% in March, while both Yahoo and Live Search saw declines. Year-over-year numbers are also in Google’s favor: It’s up 8% over March 2008, while Yahoo and Live Search are down 19% and 17%, respectively.

online marketing tips

Meanwhile, search queries continue to get longer, searches of four words and up are on the rise, while 1- to 3-word searches are declining.


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What Buyer Want ? Value Add

As sales and marketing people, we are constantly faced with the pressure to negotiate price. This is especially true for those of you who sell, or want to sell, at the higher end of your market.

There are many schools of thought about dealing with this common sales objection/issue, but the general consensus is to steer the prospect away from the conversation of price and toward a discussion of VALUE.

online marketing tips

But, what is value? Technically, value means "the amount of money or relative worth that is considered to be the fair equivalent for what is to be received in return." Should be easy to identify and communicate, right? Ahhh, if it were only that easy. The truth about selling value is that it sounds much easier than it is to actual do.

Why is that? The reason is two-fold:

1. Value is in the eye of the buyer, not the seller (what you think has value, may not have relevant value to the buyer). We see it time and time again. A company believes they have a value proposition that matters to the buyer, but in the end...its not enough. What your customer values, and what they'll pay for it, are often at odds. Don't get caught in the fallacy that what you are providing, at the cost you are providing it, will be considered "value" by your buyer. Survey your customers and define your value proposition based on what you find.

2. Buyers assume value is a given...what they really want is VALUE-ADD. When you look at the definition of value again, you can see that this is true. Buyers come to the table assuming that what they are going to pay for something will be a "fair equivalent" for what they will be receiving. What they are really looking for is a good value. No matter the price point, buyers want to know that what they are buying is worth more than what they are paying. As you define your value proposition, look for things you offer that add exclusive, yet relevant value, but are included in your price. Make those value-add things you a tangible part of your messaging!

So, as you begin to develop your "value pitch," remember these two very important things...your value must be RELEVANT to your buyer and it must be an exclusive (meaning only you offer it) value-ADD.


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Ten Ways to Get Web Traffic Fast

There are several ways to get website traffic fast and free, and I'm going to share ten niche ways with you.

Article Submission

You don't need to be an award winning expert on the topic you are writing about - just pick an area that is related to the theme of your website, do a bit of research using a search engine and before you know it you will have more knowledge on that subject than most. Write in a relaxed, straightforward way. And, of course, when you add your details at the end of your article, make certain that you include your web address as well.

URL Submission

This sounds so obvious, yet so many people overlook it. Website URL submission is about getting more links to your website to help your website get ranked high on major search engines, thus getting more visitor traffic by, well, submitting your website URL to the major search engines. You can buy or subscribe to software that will do this, but it is quite possible to get a good return by submitting manually.

Social Bookmarking

Social bookmarking is a way for internet users to store, classify, share, search and discover Internet resources that they find useful. Since social bookmarks are saved online, users are able to access them from anywhere - at home, at work or while traveling.

These lists can be accessible to the public by users of a specific network or website. What you need to do first is register with a social bookmarking site which allows you to store and tag bookmarks. Most social bookmarking services allow users to search for bookmarks which are associated with given "tags", and rank the resources by the number of users which have bookmarked them. This means that other visitors and members of social bookmarking sites can search for resources by topic, category, keyword, tags, or popularity to see what others have saved. As a user, social bookmarking sites let you find useful, informative resources through pages that have been tagged because others have found them to be valuable sources. Voila - more web traffic. Free.

Forum Posting

Forum posting is a hands down alternative to paid advertising methods. For just a few hours of work every week, you can capture batches of interested leads everyday. The more forums you contribute to, the more you will gain traffic. If you are an active forum poster, you will also get a good feel about the kind of products that are hot on the market.

Please don't overlook the forum signature or commonly called resource box - it's a powerful free advertising tool for you. What you must do is edit your forum signature. Basically, a curiosity inducing one-liner and a link to your website is great. Once you have edited and saved your signature, it will appear at the bottom of all your comments in the forum discussions. That means, the more you participate in the discussions in the forums, the more people see your semi-ad written on your signature. I promise, this will encourage people to visit your website, and hopefully buy from you.

Affiliate Marketing

Affiliate Marketing is one of the best ways to get the word out about your website and can be done with very little technical expertise and therefore is easy to start up. If you have a product or service you believe in, visit a site such as Clickbank and open an account. Follow the simple instructions to gain affiliates - and traffic.

Press Releases

It's a fact that a well-written Press Release can dramatically improve your sales, expose your company to the masses, and greatly enhance the image of your business or products. Publicity is the most cost-effective web traffic building marketing tool there is, and, surprisingly, web traffíc can be generated by ink and paper!

Classified Ads

Again, it's easy to associate Classified Ads with yesterday's technology, but they are extremely cheap and a one line product or service description, together with your website, will pay dividends.

Blog Comments

If you are an avid blog follower, you have to include Blog Commenting in your web traffic arsenal. You will almost always find a "comments" link at the end of each post. Good blog commenter add to the discussion and are known as knowledgeable, informative, friendly and engaged. Join them!

FaceBook

Don't forget that you can use Facebook to its full potential to attract more visitors to your website. You can get away from just interacting with your school or college friends and start interacting with people within your industry or other industries that you want to get into.

An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know. Fill out your profile (fully) - the best profile on Facebook is a complete one.

Videos

Finally, why not make a video and post to video sites too! This is not a Warner Bros. effort! Your PC or Mac may well have a webcam, or you can borrow a camcorder or Flip. Write a brief script - lights- camera - action - and upload to YouTube. (Just remember to be sure to link it back to you.)

Well - there you are. Not all of the ten suggestions I've outlined may appeal, but if you select three or four, stick with them, and implement them on a regular basis, you will see your web traffic grow significantly.


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Marketing Methods That Work Online

Business owners are facing a harsh reality: A website in itself offers no assurance of business. "If you build, it they will come" is a cliché that has misled many into believing all a company needed was an online presence to succeed. However, without a strategic marketing plan and a tactical approach, you're more likely to fail than to reach your goals. Proper planning will not only improve your chances of success, but it will also keep you from throwing away money on e-commerce fiascos.

The first step of planning is to define your goals in light of the target market you aim to reach. As you classify your target, you should determine the core needs of that group and observe the buying behavior that occurs among your potential purchasers. Characterizing their purchasing habits enables you to position your business to appeal to your target market with compelling information before they buy from another resource.

Several online resources can help you place your business in the forefront of your target audience. The process, however, can be complex because a variety of online vehicles, if utilized properly, can help you yield the results you desire. Also, the key to successful marketing online is in developing a diverse marketing plan which takes advantage of several approaches to deliver your message. Components in your marketing plan should include such elements as search engine marketing, pay-per-performance, ad placement, joint ventures, targeted traffic, e-mail marketíng, media marketing, optimization and copywriting.

Search Engine Marketing

Search engine marketing has been one of the most highly visible forms of marketing online. With millions of businesses employing search engines to gather information daily, search engine placement for key terms has been a major business generator for companies who properly place themselves in the search engines under the right terms relevant to their market offering. An obstacle to being ranked at or near the top, however, is that thousands can be competing for the same position. And with the search engines changing their algorithms often, achieving placement on the first page for the terms relevant is extremely difficult without a solid working knowledge of and experience in the search engine marketing field. Consequently, one should not solely rely on ranking.

Pay-Per-Performance

Another marketing technique on the rise is pay-per-performance advertising. This is a method for which you pay per click, impression, or visit a site that refers to your site. The application works best if the placements chosen are locations that directly connect with the target market you desire to reach. Advertisement rates are based on an auction format in that the highest bidder obtains the top placement. If your bid is $1.00 for every time someone utilizes your link while your competitor bids $1.01, your competitor will gain a better placement than you. If 100 individuals click your link, you should understand that you will owe $100 whether they buy from you are not. Pay-per-performance advertising clearly requires a full understanding of your conversion ratio to determine the budget necessary to commit to such a program.

market reporting

Ad Placement

Ad placement is similar to pay-per-performance in that you pay for advertisements on sites or newsletters. The difference is that you typically pay for impressions and market reach. Impressions encompass how many unique visitors view the location in which your ad is placed. The market reach refers to the number of individuals accessing that website or newsletter over a period of time. However, you have no guarantee of the number of visitors who will follow your ad to your website. The concept is similar to traditional print ad placement in that advertisers have no guarantee that people exposed to their print ads will visit their places of business.

Joint Ventures

Another method, joint ventures, can be highly effective in helping businesses obtain referral customers. Joint ventures can be as simple exchanging links with another website or as complex as assembling a tiered affiliates program.

Targeted Traffíc Marketing

Targeted traffíc marketing is an additional marketing online tool with two main applications. The first involves the purchase of a demographic defined list which will contain individuals that match a specified demographic to whom you have permission to send information freely either through an e-mail campaign or a sales call. The second form of targeted traffíc entails the purchase a specified number of unique visitors to your site who match a demographic. This is a mass marketing or shotgun approach. Using either approach requires a skilled implementation of marketing content or your conversion ratio will be low, meaning you'll be wasting money.

E-Mail Marketíng

The most criticized but still effective form of online marketing is e-mail marketíng. Too many marketers utilized this method improperly by imposing upon individuals who had no interest in their products or services. The answer to marketing effectively using e-mails lies in ensuring you have permission before sending to those individuals.

Media Marketing

A more effective method would be to utilize media marketing in which you write articles, white papers and other content relevant to your industry to be published. Sharing valuable insights and information rather than out-and-out selling helps to validate your company's expertise as you also acquire free brand exposure.

Relevant Content & Copywriting

Finally, marketing effectively online requires the right kind of preparation for your website. Many sites fail in that they generate traffic but they lack the kind of relevant content that retains the visitor, educates the prospect, and/or encourages the prospect to take action. Developing content that relays a clear message to your visitors is critical. Copywriting professional Sallie Boyles states, "Lead with your punch line. Be clear. Be concise. Rather than covering each page top-to-bottom with solid content, use windows and links to provide detailed explanations as needed. When people gather research online for an immediate or future purchase, they want ease and efficiency - or they'll leave the site and go elsewhere."

In developing your next marketing online plan, follow these key steps to success: First, define and research your market. Second, prepare your site for action. Third, position yourself in the marketplace utilizing several marketing methods. Fourth, be prepared to follow up and close the deal. A world of e-commerce awaits!


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