Here is some interesting for an online media. Indian politicians are getting ready to fight election through online campaign. I am not so good observer of Politicians mind but they now started the campaign war online. Recent example is Mr LK Advani Online campaign. They have started the PPC campaign for website www.lkadvani.in and I have captured some adds :) . So now don’t be feel surprised if any Indian Politician approaches you for SEO or PPC campaign .







Cheers! :)

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Thoughts, predictions and what you may need to do with your Internet marketing campaign for 2009.

by Esther C Kane

PPC (Pay Per Click) will still be a viable marketing tool but because of the expense, it will be used less in 2009. SEO techniques take longer to take an effect but the cost is much less and the ROI is much higher. So, for anyone using just PPC - look into SEO services and you may just save some significant dollars. And for SEO firms, get ready to see an increase in calls and quote requests from customers outside of your usual target audience.


2) Everyone is looking for the best deals - the most bang for their bucks. So, that means, when it comes to Internet marketing, if your SEO / PPC firm is not providing you with a ROI (Return On Investment) report - they just may lose out. As many companies begin to buckle down on what they spend, they will demand information on what they're getting for their money. ROI reports are the best measure of success not only for the Internet marketing firm, but for the client as well.


3) As I've been saying for over a year now, mobile will begin getting bigger and bigger, and 2009 will be the beginning of that trend, here in the US. If you haven't already begun the process of creating a mobile version of your website, don't wait any longer. Contact your web designer, your Internet marketing firm, whomever you're using to manage your website and get your mobile version going NOW!


4) It doesn't matter if you're selling name tags or if you're a South Florida law firm, whatever you're selling, if you provide a service or product to your local community, then you need to get into the local search engines. That means getting on Google Maps, Google Earth, Yahoo Maps, Google Local, Yahoo Local and the hundreds of other local search engines out there.


5) Look for the search engines to begin experimenting with new revenue streams. As the dollars for PPC campaigns decrease, the search engines will experiement with other methods of creating income for themselves. It will be very interesting to see what they come up with.


6) YouTube.com is now the 2nd most used search engine in the world. It surpassed Yahoo! back in October 2008. Is your audience going to YouTube? I don't know - but - what is the cost of putting a video or slide show commercial on YouTube for your business? Compare that cost with the sales you might get. If the cost equals 1 sale, or a very small number of sales, then isn't it worth it to get yourself on YouTube and Google Video and any other video source? Of course it is.


7) Social Media is not only changing the landscape of the Internet, it's changing the way we all do business. There isn't a day that goes by (it seems) that someone hasn't created a new Twitter application to use the massive database that is now Twitter. Companies are using Facebook to help them "get to know" prospective employees as they review their resumes. Companies of all sizes are using blogs and micro blogging tools to keep in touch with their customer base. There's no doubt about it, love it or hate it, social media is here to stay. Incorporate it into your Internet marketing campaign, it's worth it.


So, there you have it. I should bookmark this and take a look at it in January 2010 to see how right or wrong I was but this is what I think will happen in 2009 - as far as Internet marketing goes.

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With the recession in full force, I am getting more questions from Gartner clients about the security risks associated with Skype. Business executives view Skype as being “free” — they see it as a way to cut communications charges, but most are blind to the security risks. Gartner has highlighted these risks in our research (see Q&A: Securing Skype in the Enterprise), namely the fact that Skype’s proprietary signaling protocol makes it hard to secure, the challenge of managing vulnerabilities in the Skype clients, and the threat from the IM features of Skype. Because of these issues, our position has been that most organizations should block access to Skype, and if that is not possible, that they should take precautions to make Skype more enterprise friendly and secure.

Pressure on IT executives to allow Skype is growing, so it is becoming increasingly difficult (politically) to say not and just block Skype. Since there has not been a widespread, high-profile attack against Skype (save for a 2-day outage in August 2007 that was the result of a bug in the Skype system), it is difficult for IT execs to persuade business execs (many of whom are already using Skype) that Skype introduces security risks to the organization. The politically smart choice for many IT execs is to allow Skype, albeit with the appropriate precautions.

Skype Version 3.8 (business version) provides some enterprise-friendly features that enable organizations to run the application more securely. For example, IT managers can implement version control of the Skype client (so that all users are running the same version). Version control is a huge problem with Skype. One network manager recently told me that he counted 11 different versions of the Skype client amongst their 6500 desktops! The business version of Skype also enables centralized policy configuration and control for the Skype clients. So, most organizations should be able to mitigate Skype’s risks enough to allow it in their environment. But, the process of mitigating these risks involves operational and support costs, so Skype should not be considered “free”

Author: Lawrence Orans

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Because search engines have been changing and evolving since they were first created, the field of online marketing has been required to do the same. While some online marketing techniques may have been extremely effective a couple of years ago, there is a good chance that they can no longer create the same impact that they once did.

Since 2009 is just getting started for us, I thought I would use this post to look at the components that I think are currently the most important in regards to modern online marketing:

PPC Advertising: If your main focus has always been SEO, there are definitely plenty of benefits that you can gain from adding PPC advertising to your arsenal of online marketing tactics. Just like traditional SEO, PPC is not a magic pill that’s going to instantly cause a website to generate hundreds of thousands of dollars in revenue. However, if you take the time to learn how to properly create and optimize a PPC campaign, you will most likely be pleasantly surprised by how much additional revenue it allows your website to generate.

Build Quality Links: Notice that I didn’t say “build links,” I said “build quality links.” As you should know by now, there is a big difference between the two. If you are spending your time submitting your site to 1000s of directories, you’re just wasting your time. It may seem like a little more work to get quality links, but the benefits are well worth it.

Create and Develop a Brand: I could tell you why you should focus on creating a brand, but I think it will be more effective to hear it directly from the mouth of Google’s CEO:

The internet is fast becoming a “cesspool” where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.

“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.”

Focus on the Quality of Content, Not the Quantity: There was a time when it could potentially be beneficial to pump out hundreds of “articles” that each targeted a specific keyword or keyword phrase. However, things have changed, and you are much better off to spend three hours creating one amazing piece of content that’s going to naturally attract links than spending the same amount of time writing nine “keyword articles.”

Be Social: Whether it generates direct results or indirect results, Internet users are expecting brands and websites to be more interactive, and the way to achieve that is by interacting through a variety of social media networks. “Being Social” also plays a major role in establishing an actual brand and personality for your piece of online property.

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Mobile internet is increasingly important in the efforts of online marketers, it has been highlighted.

Online marketing efforts need to be increasingly directed towards mobile devices in order to keep up with technological and social developments, it has been argued.

Mark Watson, chief executive officer of Volantis, has stated that some firms have a presence on both broadband and mobile internet, but establishing a mobile website is becoming increasingly important for those in online marketing.

"If you want to do business on the Internet, you better do business on the mobile web," he advises.

Considering which type of phone the website would be suited to is something which requires careful consideration, as "there are so many different phones and different screen sizes and different browser technologies and different networks and different capabilities - and they are changing all the time".

According to research conducted by the Nielsen Group, mobile internet is currently growing eight times faster than PC-based internet.

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Author Carrie Hil latest article on Email Marketing Tips and Tricks

M recent foray into post-click marketing has me studying e-mail marketing more closely than ever. The possibilities of a great e-mail marketing strategy have been spinning in my head.

E-mail marketing isn't necessarily a function of search. Online marketing is about making money any way you can. Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign.

Search plays a role when you use PPC or organic search to grow your subscriber list. If they don't visit your site, you can't grow the list, which is primary when launching a successful e-mail marketing strategy. E-mail marketing software has become so robust in the last few years that the process of collecting your list, maintaining it, and sending out regular marketing messages is simple.

One of my favorites is ConstantContact. Their great site provides a lot of information before you sign up, and they offer a free 60-day trial with no obligation and no credit card. That's huge for me when I'm trying things out.

Some other companies with great presence and service are iContact and VerticalResponse. I'd love to hear of others you like if you're willing to share your e-mail marketing secret weapon.

Don't Buy E-mail Lists

We never want our e-mail addresses bought and sold. If they didn't sign up for your e-mail list, then they aren't a qualified customer. Buying their e-mail won't make them buy your product. Don't take shortcuts -- collect your e-mail list the honest way.

Collect and Segment Your List by Customer Location

Are your customers walk-ins or Web shoppers? Locals and Web shoppers can be given different deals and coupons.

Invitations to local events shouldn't go to Web shoppers who don't live near your store. It frustrates them when you offer deals they can't use. For example, I get in-store special offers from the Gap, but the closest Gap is 90 minutes away from me. I can't use those "in-store only" specials, so it makes me angry when I receive them.

If I signed up for your e-mail list online, send me online offers only. Don't frustrate your shoppers. The easiest way to sort by location: ask them to enter their ZIP code when they sign up.

Shoppers are Just as Important as Buyers

Ask a shopper leaving your site if they'd like updates on sales and specials. This is a great way to get them to come back and buy. If it's possible to track what item(s) they were shopping for when they left or signed up -- even better. Offer 10 percent off the item they were looking at and they're much more likely to buy from you.

Design Pages for Specific E-mail Campaigns

Bring the e-mail marketing campaign you've spent time carefully crafting onto your Web site. If your e-mail marketing ad says "40 percent off today only," then make sure that message is reinforced when they land on your site.

Add the message to every page. Design a landing page specifically for those e-mail marketing shoppers.

It's also a great idea to give them the checkout promo code in the e-mail and on every page they visit within your site. You can tack a source code onto the click-through that activates a JavaScript ad on the pages they visit that reinforces the discount -- without giving every single shopper to your site the same discount. Reward your faithful e-mail list shoppers.

Don't Push

If they bounce, that's fine. Not everyone is in a shopping mood every time they receive an e-mail from you. Try not to push with follow-ups on the same promotion.

Also, make it easy to unsubscribe, and take it one step further. Occasionally go through your list and look for users who bounce every time you e-mail them. Send them an e-mail stating you've seen they've bounced a lot, and you don't want to bother them if they aren't interested. You'll lose some, but your concern may be the tactic that gets them on board with you.

Segment Your E-mail Marketing List

Mass mailings are ineffective and aren't necessary with existing technology. It's much less effective than segmenting and catering to those segments of users.

Think about having a list for locals, Web shoppers, demographics, repeat purchasers, etc. Market to those separate lists individually. Personalized e-mail marketing is more likely to convert.

If you have multiple stores, remind users which store is closest to them. Also, offer to find out which store has the best inventory with a phone call. Send everyone who bought your best-selling product an e-mail designed to sell accessories for that product. Your ROI is sure to increase with greater segmentation.

Use Your List

Don't collect them and forget them. It takes a lot of work to get a great e-mail marketing list together, so use it when you get it dialed in. Don't overuse it -- once a month or so is great. Too much more is bothersome, unless you have the business that supports sending out new offers frequently.

Your visitors, shoppers, and buyers are a great resource. They can be your brand evangelists, your community bullhorn, and a great way to ensure continued ROI for your online and brick and mortar business. Take care of them by keeping them up to date on what's happening with your business, and they'll take care of you by becoming good friends, great customers, and excellent marketers.

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Google’s “timeline view,” which was previously only available as an opt-in experiment in Google Labs, is now being seen on some queries in the main Google.com search results.

Todd Mintz tipped us to the query ["book of revelation"], which shows the timeline results pictured above at the bottom of the first page. The timeline can also be seen on queries such as [thomas jefferson] and [albert einstein].

Clicking the “More timeline results” in the main search results leads to a page with much more historical data about your query that Google says comes from their News Archive search service:

News archive search provides an easy way to search and explore historical archives. Users can search for events, people or ideas and see how they have been described over time. In addition to searching for the most relevant articles for their query, users can also see a historical overview of the results by browsing an automatically generated timeline.

Search results include content from a number of sources, including both partner content digitized by Google through our News Archive Partner Program and online archival materials that we’ve crawled. Search results can include content that is freely accessible as well as content that requires a fee. Articles related to a single story within a given time period are grouped together to allow users to see a broad perspective on the topics they are searching.

In each example we’ve seen, the new timeline display shows up in addition to the traditional ten search results, and often appears along with news, image, or book results, too.

Source

Cheers

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Hi guys,

I know most of you must be thinking that I'm reviewing an old Google keyword tool.

No sir not at all. Here the latest tool that would make all of you happy

Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content.

Source

No more talking, just check it.

Cheers

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