Drip Marketing using a automation system

Marketing automaton is still a relatively new technology. Many companies overlook the benefits it provides and it is often the last thing included in the budget, especially when the higher-ups making budgeting decisions may not know about the value marketing automation offers. What they don’t realize is that most companies are using multiple tools to do what ONE marketing automation system can do. When it comes down to it, marketing automation can save you time and money.

Here are the top five reasons to start using marketing automation:

Productivity – Marketing automation makes marketing and sales teams more productive. The sales team will receive more qualified leads and can spend less time educating prospects and more time closing deals. The marketing team benefits both from seeing which campaigns are most effective and from automating daily tasks, like email responses and lead assignments, that used to be performed manually.

Integration – Integration with a CRM system continuously syncs data between the two systems and allows the sales team to view updated information of prospect activity from within the CRM system. Integrating with familiar systems means less barriers to company-wide adoption and also makes day-to-day use easier.

Greater ROI – The ability to track a prospect from the point of origination gives companies the capability to see what efforts in converting prospects are working and therefore spend more time and money on techniques that are generating profit.

Simplify – Instead of using sometimes upwards of 10 tools for lead-scoring, e-mail, landing pages and more, a marketing automation system puts it all together in one place. It is much easier because data and marketing tasks are consolidated in a single tool, and you don’t need to worry about what is where and having access to all of the different systems.

Relationship Building – These systems make nurturing easy, helping build the relationship with both current and future customers. They allow you to determine exactly what the customer wants, based on their tracked activities, and enhance that data with tools like a Linkedin connector. Marketing automation also makes segmenting and personalizing emails easy, giving a personal touch to emails that were sent out in an automated blast.

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