Social Media Marketing (SMM) New Trend for Getting Traffic to Your Website
It’s a common belief among marketers that Web 2.0 as a marketing platform is about to go the way of the dinosaur. This probably isn’t entirely true, but we definitely have to rethink how we use it for getting traffic to your website.
It can hardly be argued that humans are by nature impatient. We like things to be bigger, better, stronger and faster. This is clearly apparent since the advent of the Information Age. Naturally, we have to be on top of the newest and fastest ways of delivering information and able to harness it into getting traffic to your website.
The latest developments in Web 2.0 are the microblogs and live-streaming. Microblogs, essentially, are websites where you can post a one or two-line blog either from your computer or your cell phone. With the same technology, other users can comment on your posts. This is a natural development from text messaging, only now it’s in a mass communication format.
Already, many marketers are hard at work harnessing Twitter and Facebook into getting traffic to your website. Naturally, at this early stage, there are some false starts, as some techniques are getting banned. Once everyone hits a happy medium though, it’s likely to go up like wildfire.
Live-streaming, as well, is enjoying an increased popularity. Essentially, this is the direct uploading of video recorded on a cell phone to the Internet. Currently, this is mostly being used on the amateur level, but some opportunistic marketers are getting the picture. It can be used in getting traffic to your website.
Both formats provide what consumers most hunger for—immediate information. Whether we’re talking mere entertainment, such as a member of Anonymous harassing some Scientologists, or amateur reporting in the case where a police officer was filmed while he shot a restrained man, the immediacy is a major element that can be used for getting traffic to your website.
Another bonus feature of live stream is the “gonzo” nature of it. This gives a raw edge to the video that lends itself well to viral marketing. It all seems real and unscripted. Intelligently used, it’s a powerful tool for getting traffic to your website. How can it work for you?
Promotions are a good place to start. Your script can be just on the other side of the cell phone, but you can convey an “off the cuff” air to your blurb, making it more appealing. Also, it’s a good way to get testimonials. Simply put, a video testimonial is better at getting traffic to your website than a written testimonial. How much better do you think it would be if it seemed candid and unscripted?
Besides the facts mentioned at the beginning of this post, let’s not forget another fact: The search engines respond positively to what users look for the most. Since these media are becoming the top of people’s interest list, do you think that maybe the search engines will rank them highly?
It can hardly be argued that humans are by nature impatient. We like things to be bigger, better, stronger and faster. This is clearly apparent since the advent of the Information Age. Naturally, we have to be on top of the newest and fastest ways of delivering information and able to harness it into getting traffic to your website.
The latest developments in Web 2.0 are the microblogs and live-streaming. Microblogs, essentially, are websites where you can post a one or two-line blog either from your computer or your cell phone. With the same technology, other users can comment on your posts. This is a natural development from text messaging, only now it’s in a mass communication format.
Already, many marketers are hard at work harnessing Twitter and Facebook into getting traffic to your website. Naturally, at this early stage, there are some false starts, as some techniques are getting banned. Once everyone hits a happy medium though, it’s likely to go up like wildfire.
Live-streaming, as well, is enjoying an increased popularity. Essentially, this is the direct uploading of video recorded on a cell phone to the Internet. Currently, this is mostly being used on the amateur level, but some opportunistic marketers are getting the picture. It can be used in getting traffic to your website.
Both formats provide what consumers most hunger for—immediate information. Whether we’re talking mere entertainment, such as a member of Anonymous harassing some Scientologists, or amateur reporting in the case where a police officer was filmed while he shot a restrained man, the immediacy is a major element that can be used for getting traffic to your website.
Another bonus feature of live stream is the “gonzo” nature of it. This gives a raw edge to the video that lends itself well to viral marketing. It all seems real and unscripted. Intelligently used, it’s a powerful tool for getting traffic to your website. How can it work for you?
Promotions are a good place to start. Your script can be just on the other side of the cell phone, but you can convey an “off the cuff” air to your blurb, making it more appealing. Also, it’s a good way to get testimonials. Simply put, a video testimonial is better at getting traffic to your website than a written testimonial. How much better do you think it would be if it seemed candid and unscripted?
Besides the facts mentioned at the beginning of this post, let’s not forget another fact: The search engines respond positively to what users look for the most. Since these media are becoming the top of people’s interest list, do you think that maybe the search engines will rank them highly?
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