Why online marketing needs to go mobile

Mobile internet is increasingly important in the efforts of online marketers, it has been highlighted.

Online marketing efforts need to be increasingly directed towards mobile devices in order to keep up with technological and social developments, it has been argued.

Mark Watson, chief executive officer of Volantis, has stated that some firms have a presence on both broadband and mobile internet, but establishing a mobile website is becoming increasingly important for those in online marketing.

"If you want to do business on the Internet, you better do business on the mobile web," he advises.

Considering which type of phone the website would be suited to is something which requires careful consideration, as "there are so many different phones and different screen sizes and different browser technologies and different networks and different capabilities - and they are changing all the time".

According to research conducted by the Nielsen Group, mobile internet is currently growing eight times faster than PC-based internet.

• 
• 
• 
• 
• 
•