Google's No-Cost Sales and Marketing Tools
Most of you know about and/or have used Google's Adwords to drive traffic to our websites. And, some of you have optimized our websites to be indexed for Google's organic searches. And, of course we all have used Google to conduct research on prospects, clients, competitors, and partners.
But Google has a slew of other no-cost sales and marketing tools that can help your sales and marketing efforts.
Here are three favorites we think every company should be leveraging:
- Google Alerts: This tool allows you to be notified by email when something of interest to you is posted online (provided it is indexed by Google). For example, you may want to get alerts every time your company name, URL, or customer/competitor news appears online. Learn more in Using Google Alerts.
- Google Webmaster Tools: Perhaps the most valuable of Google tools is its collection of free webmaster tools. These include:
- Diagnostic tools for managing how Google indexes your site (including sitemap submission, page index status, web crawl errors, etc.)
- Site analytics to analyze your visitor activity
- Code to add search functionality to your site
- Developer tools to add Google Maps to your site
- And more...
- Google Book Search: This tool allows you to promote your book online, while earning ad dollars from Google. Many company's have a spokesperson write a book as a way to become thought leaders in their space. Participating in this no-cost program from Google allows you to get more buzz for your book and even direct searches to your site or a major online bookseller (like Amazon.com) to purchase the book.
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